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Ottawa, October 28, 2013 — The Canadian Nurses Association (CNA) campaign to raise awareness about nurse practitioners (NPs), which focuses on how NPs improve access to quality health care and reduce wait times, is being launched today in Ontario. More than four million Canadians are without access to a primary health care provider, while those that have one often have difficulty accessing care. The result is an unsustainable, heavily burdened and overcrowded health-care system. As the national professional voice of registered nurses (RNs), CNA strongly believes that adding more NPs will improve access, lead to a greater number of health-care options and enhance care for the whole patient.

The campaign — whose slogan is “Nurse Practitioners: It’s About Time!” — is led by CNA in conjunction with RNAO and NPAO. First launched in October 2011, the CNA campaign targets Canada’s various jurisdictions to create a regional focus on the value of NPs. In Ontario, the campaign will involve print and radio ads, as well as transit posters, online ads and other marketing and government relations activities. For more information about CNA’s NP campaign, and to access interactive tools such as video and letters to government, please visit npnow.ca or www.ipenfin.ca/ (French)

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The Canadian Nurses Association (CNA) is the national professional voice of registered nurses in Canada. A federation of 11 provincial and territorial nursing associations and colleges representing more than 150,000 registered nurses, CNA advances the practice and profession of nursing to improve health outcomes and strengthen Canada’s publicly funded not-for-profit health system. 

The Registered Nurses’ Association of Ontario (RNAO) is the professional association representing registered nurses wherever they practise in Ontario. Since 1925, RNAO has advocated for healthy public policy, promoted excellence in nursing practice, increased nurses’ contribution to shaping the health-care system, and influenced decisions that affect nurses and the public they serve. 

The Nurse Practitioners Association of Ontario is the professional association and voice of NPs in Ontario.Â